Adam
Baumgartner

I create systems that move people from understanding to action.

Product designer  ·  South Bend, IN  ·  Previously Zapier, Vox Media

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“Adam is an empathetic, curious, and collaborative designer. His research and design work had a profound impact on the organization’s strategy.”
— Ev Bowers, Product Design Leader, Zapier
“Adam is a perfect partner for early stage companies and 0 to 1 products. I’ve worked with him both at Zapier and Canopy and would gladly partner with him again.”
— Vicky Volvovski, Head of Product, Canopy
“He’s exceptional at gathering scattered data points, organizing information and making sense of it all … he can synthesize them into fluid experiences and visualizations that a 5-year-old would have no problem understanding.”
— Renato Camilio, Engineering Leader, cocoNFT
Selected Work

Climate Tech  ·  Behavior Design

Canopy

Redesigned a climate action platform to move homeowners from awareness to action. 14x increase in close rates.

View Case Study →

Productivity  ·  SaaS

Zapier

Extended a support flow into a self-serve system. Reduced tickets by 20%.

View Case Study →

Marketplace  ·  Trust

MarketPryce

Redesigned athlete–brand matching for confidence and conversion. Highest MRR in company history.

View Case Study →

Civic Design  ·  IA

South Bend

Unified content architecture across two city domains. Designed for residents and AI readability.

View Case Study →

I believe people already know what they need. My job is to build the conditions for them to act on it.

I’m a senior product designer with a decade of experience across climate tech, SaaS, and civic design. I’ve spent most of my time in early and evolving products — where the right path isn’t obvious and the stakes are real.

I’m currently studying clinical social work. Not to leave design, but because understanding how people make decisions under stress and uncertainty has always been at the center of my work.

Previously at Zapier, Canopy, and Vox Media. Based in South Bend, IN.

Let’s make your product work for real people.

adam.f.baumgartner@gmail.com → LinkedIn →

© 2026 Adam Baumgartner