I design systems that move people from understanding to action.
Connect on LinkedIn →“Adam is an empathetic, curious, and collaborative designer. His research and design work had a profound impact on the organization’s strategy.”— Ev Bowers, Product Design Leader, Zapier
Climate Tech · Behavior Design
Redesigned a climate action platform to move homeowners from awareness to action. 4x increase in close rates.
Productivity · SaaS
Extended a support flow into a self-serve system. Reduced tickets by 20%.
Marketplace · Trust
Redesigned athlete–brand matching for confidence and conversion. Highest MRR in company history.
Civic Design · IA
Unified content architecture across two city domains. Designed for residents and AI readability.
I believe people already know what they need. My job is to build the conditions for them to act on it.
I’m a senior product designer with a decade of experience across climate tech, SaaS, and civic design. I’ve spent most of my time in early and evolving products — where the right path isn’t obvious and the stakes are real.
I’m currently studying clinical social work. Not to leave design, but because understanding how people make decisions under stress and uncertainty has always been at the center of my work.
Previously at Zapier and Canopy. Based in South Bend, IN.
© 2026 Adam Baumgartner